— PROJECT NAME
Salt + Pepper | Concept Identity
't Idee Communicatie
Concept Art Direction
Two architectural projects: Salt + Pepper
One prime location, two residential buildings. One building high, light, elegant and white, the other solid, dark, robust and black. Many exciting contradictions, but there are also similarities and coherence. Both buildings offer fantastic views in all directions and are situated on the new development Westerpark West in Amsterdam. Two charismatic buildings that work together as an ensemble.
Salt is designed by renowned Dutch architects MVRDV and Pepper by International architects TANK.
The identity concept of two objects that different though they were, still belonged together bore the idea of Salt and Pepper.