Atomo Design


The Unbound Identity



't Idee Communicatie



Art Direction

Identity Design

The Unbound Amsterdam is an adventurous city escape on the edge of Amsterdam. A natural wilderness with wellness facilities that combines luxurious lodges and an exclusive hotel.

It is a collection of small, innovative and highly sustainable hotel lodges where guests can experience the relaxing natural surroundings and yet be a stone’s throw from the city.

The Identity design aimed to combine the excitement of the city with the peace and quiet of the countryside. The logo mark illustrates the idea of ‘breaking out’ of the norm and embracing a new way of experiencing the city. A series of contrasting images takes this concept further.