MT/Sprout aims to make leaders better leaders. A modern media company specialising in leadership, startups and scaleups. Specialisms include publishing, content marketing and e-commerce.
CLIENT
MT/Sprout
PROJECT
Brand Identity Design
SERVICES
Creative strategy
Brand architecture
Visual Identity Design
Art Direction
Editorial design
Digital design
Event design
Brand Guidelines
Two of MT Mediagroep’s leading brands, Management Team and Sprout, merged to form MT/Sprout. We developed a new brand identity that spans all mediums, from digital and print to editorial and event design.
Designing a leadership-focused brand identity is about more than visuals—it’s about embodying confidence, vision, and influence. A strong leadership brand builds trust, conveys authority, and inspires others to follow.
The goal was to create an identity that not only represents leadership but inspires it—empowering stakeholders, energising teams, and positioning the brand as a clear, confident force for progress.
MT Insights is a series of bookazines dealing with leadership in business, tackling themes like Failure, Reputation and Ego.
We developed the design concept and design each issue, including the illustrations, data visualisation and photography art direction.
