CLIENT
Cruquius Island
PROJECT
Brand Identity Design
SERVICES
Concept
Brand Identity Design
Brand Guidelines
COMMISSIONED BY
't Idee Communicatie
(Pitch)
Cruquius Zeeburg | Urban Development
Discover a new side of Amsterdam in Cruquius Zeeburg – where city buzz meets waterside calm. This former industrial dockland is now home to bold, modern apartments designed for a new generation. Affordable, connected, and full of character, Cruquius blends raw heritage with a fresh urban energy.
As brand identity designers, we were tasked with shaping a clear and compelling identity for the redevelopment of this former industrial area. Our challenge was to honour its raw, historic character while capturing its new purpose — a dynamic mix of housing and business spaces — and translate that into a brand that feels authentic, modern, and future-ready.
