Atomo Design

MT/Sprout aims to make leaders better leaders. A modern media company specialising in leadership, startups and scaleups. Specialisms include publishing, content marketing and e-commerce.

In 2020, two of their main brands, MT and Sprout, fused to form one company: MT/Sprout. A new brand identity was developed which encompassed all mediums from digital to print and editorial to event.

MT Insights is a series of bookazines dealing with leadership in business, tackling themes like Failure, Reputation and Ego.

We developed the design concept and design each issue, including the illustrations, data visualisation and photography art direction.