CLIENT
Mobilis
PROJECT
Brand Identity Design
SERVICES
Concept
Brand Identity Design
Art Direction
Brand Guidelines
COMMISSIONED BY
't Idee Communicatie
Mobilis
Mobilis builds large complex projects that make a real difference—fast tunnels, reliable electricity and clean water—connecting people to what they need. Their work impacts hundreds of thousands and drives social and economic progress.
They know their footprint matters. To build with integrity, they must work sustainably—across the entire chain, from planners to directors. Their goal: a future where our impact benefits both society and the planet.
Through eight concrete steps, they are reusing materials, sourcing locally, using electric equipment, and tackling climate challenges. They are on their way—join them today.
THE CHALLENGE
Mobilis isn’t just about building infrastructure—it’s about connection. Every project links people to what they need to live, work, and thrive. Its new identity must reflect this impact, blending bold innovation with responsibility.
More than engineering, Mobilis shapes the future while respecting the world it builds on. Sustainability isn’t a promise; it’s a mindset. This brand must be strong, dynamic, and human-centered—driven by progress, integrity, and purpose. Mobilis doesn’t just build. It transforms. This is the story we need to tell.
THE IDENTITY
The new Mobilis identity centers on the circle—symbolizing the ‘dot on the horizon,’ a vision of progress. Bold fast-forward symbols and strong geometric shapes convey momentum, construction, and connection. This balance of strength and flexibility reflects Mobilis’ drive to build a better, more connected future.
THE COLOURS
The colour palette is drawn from the TBI identity, with black and white as a strong foundation and greys and blues as a secondary layer. TBI’s signature purple maintains a clear connection to the brand, while the bright yellow dot stands out as the focal point—guiding the eye and reinforcing Mobilis’ vision of progress.
The new Mobilis identity centers on the circle—symbolizing the ‘dot on the horizon,’ a vision of progress. Bold fast-forward symbols and strong geometric shapes convey momentum, construction, and connection. This balance of strength and flexibility reflects Mobilis’ drive to build a better, more connected future.
PHOTOGRAPHY
The photography focuses on Mobilis projects, with an emphasis on bridges to symbolize connection and progress. These images reflect the journey toward a sustainable future, reinforcing Mobilis’ role in building infrastructure that links people, places, and possibilities.
THE RESULT
Mobilis now has a brand that stands out through its dynamic approach to building a connected, sustainable future. The new identity has been successfully rolled out across all touchpoints—website, campaign materials, presentations, and events.
More importantly, the identity gives Mobilis a distinct voice in the infrastructure industry. It proves that Mobilis is more than just a builder; it’s a forward-thinking partner shaping a new, sustainable future. The bold, flexible symbols and clear visual language communicate its ambition to connect people and places, making a lasting impact on both society and the environment and securing its place as a front-runner in the industry.
