— PROJECT NAME
02 Open Offices | Amsterdam
[Pitch]
— CLIENT
't Idee Communicatie
— ROLE
Naming
Concept Art Direction
Visual Identity
O2, oxygen = space, air, health, sustainability, growth
A high-end office building designed by International architects CIE and developed by Maarsen Groep and Zadelhoff.
Our approach to the visual identity was to emphasise sustainability, flexibility, clarity and regard for the need as humans to be in touch with nature. We created an identity system that would support the values of the developers and architects in designing a building that emphasises that facilitates collaboration and promotes a healthy work/life balance.
